BEN SWEITZER // CD/AD
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Skype - The Things We Can Do

For Skype's first global campaign, we wanted to showcase the diverse ways people use Skype- from the everyday to the extraordinary. We set out to find the most unique uses of Skype around the world. Here's one:

We submitted a 20 minute, non-branded version of the film to festivals like this. Because, Russia.

We submitted a 20 minute, non-branded version of the film to festivals like this. Because, Russia.

We also found these two, who use Skype to tell important stories.

We also found these two, who use Skype to tell important stories.

The journalists' story was featured on CNN and Mashable.

Here's everything together:

Here's everything together:

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