To promote Skype on Xbox One, we partnered with Jake and Amir from CollegeHumor for a two day interactive video game battle and complete shit show, hosted by comedian and weirdo Bobby Lee. It was fun.
In the weeks leading up to the event we released teasers that doubled at Skype on Xbox product features.
We also encouraged fans to pick a side and show their support in various ways. It got a bit out of hand.